Core Capabilities:
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We’ll collaborate with you to design the most strategic and effective plan—small, medium or large—to get your message out to key audiences. Our expertise in every facet of communications—media relations, digital/social media strategy and special events— will ensure optimal results.
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We’ve managed the full gamut of PR crises over many years—ranging from high-profile national cases to smaller localized ones. We can be a trusted and experienced advisor to help you navigate any challenging or complex situation that might arise.
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With our vast network, we can connect you with the right partners to achieve your goals. We can also help you connect the dots within your organization, and around it, for more meaningful impact.
Ali Zelenko is a strategic expert with 30+ years experience in the media industry, leading communications in-house for such world-class brands as NBC News, CNN and TIME.
She spent a decade at NBC News, primarily as Senior Vice President of Communications and Chief Spokesperson for the News Division, leading all media relations for its broadcasts — TODAY, Nightly News, Meet the Press and Dateline — as well as its units, talent and platforms. She also ran Strategic Initiatives for NBC News, conceiving new ways to enhance the NBC News brand and reach new audiences. She created the first-ever cross-division franchise, Inspiring America; and a new vertical across the TODAY brand: TODAY Climate. Zelenko also played a key role in launching NBC News Studios, a unit that produces premium documentaries, docuseries and scripted projects, and served as its Head of Partnerships.
For Comcast NBC Universal in 2021, she created and led an award-winning campaign using digital technology, marketing and communications efforts to promote the Covid vaccine to consumers. Plan Your Vaccine, available in three languages, helped nearly 10 million people get vaccinated.
Zelenko joined NBC News in September 2013 from Time Inc., where she had served since 2006 as Senior Vice President of Communications for TIME, FORTUNE, Money and CNNMoney.com. She led the annual TIME 100 Gala, one of the most high-profile events in media; and she also managed promotion for key FORTUNE conferences, including the annual Most Powerful Women Summit, and its Global Forum events in Capetown and Chengdu, China.
At Time Warner, which she joined in 1998, Zelenko served in a number of other media relations roles, including as PR Director at CNN in Washington, and PEOPLE in New York, and as Vice President of Corporate Communications for Time Inc. Previously Zelenko worked in the Washington offices of two international PR firms, APCO Worldwide and Edelman Worldwide.
Most recently, she served for a year as Senior Vice President of External Affairs Strategy at the Anti Defamation League, overseeing communications, marketing, social and digital efforts; content development and major national events.
Zelenko received the Distinguished Service Award in 2020 from her alma mater, the School of Journalism at the University of Wisconsin-Madison, and was honored with the Nafziger Award in 2003; she was also Chair of the Board of Visitors for two years. Zelenko serves on the boards of the Elizabeth Dole Foundation and the Peabodys, she was also on the board of City Year New York for nearly 10 years. She lives in Manhattan with her husband Dan, and their two sons.
